You may have been taught that Search Engine Optimization—the practice of using text peppered with keywords that search engines pick up, vaulting your site to the top of search results and driving traffic to you—is all-important. And it is. :-)
If you’ve been paying attention (to this series of blog posts and to the world of employee development), you’ve come to see the benefits video can bring to your training programs.
How do you decide how to harness that power for your company?
If you are like many people responsible for talent development these days, you’re feeling a little adrift. There is so much information out there about training: what works and what doesn’t work, how you’re wasting your budget, how not to waste your budget, how adults learn, how to boost retention…it’s a real information overload. How do you get past the data and continue to be effective?
According to The Corporate Learning Factbook 2014, U.S. spending on corporate training grew by 15% in 2015 (the highest growth rate in seven years) to over $70 billion in the U.S. and over $130 billion worldwide.
Once you’ve decided that video is the way to go, whether your aim is to sell, educate, or entertain, you’ve reached a new branch of your communication decision tree. Today, let’s consider the pros and cons of using animation to get your message across.
Providing employees high-quality, cost-effective training that develops their skills, shares the latest news, and gives your organization an edge is challenging enough. What if your employees are scattered over different countries, languages, and cultures?
Recently, I was talking to a client, John, about the various ways to deliver training to his globally-scattered employees. He told me he’d experienced a wake-up call: during a meeting, he needed a piece of information kept on the company’s intranet, and asked one of his staff to leave the meeting to quickly print it off. But a second staffer said, “Oh, here you go,” and handed John his phone, where the information was clearly displayed. John looked at me incredulously. “He’s working on his phone?”
There’s no question about training your employees—it’s a no-brainer. You want your staff to learn new skills or processes and become more valuable to you. Your employees are your biggest asset, and developing that resource is a crucial element to long-term success.
It is pretty rare to hear any politician speak off the cuff as opposed to employing a script or pre-designed messages. As we listen to Mr. Trump speak we have an interesting opportunity to consider his words in the context of communication and training.